Technically, your website and mobile app have been 24/7 storefronts for years. The real gap today isn’t store hours, it’s the lack of a 24/7 sales associate who can understand intent, ask questions, and guide shoppers to the right choice in any time zone, language, or channel.
That gap is getting wider every year. A recent Gartner marketing survey found that nearly one-third of consumers plan to begin holiday shopping before November, stretching peak season across months and regions. At the same time, data reported by Reuters shows AI-influenced interactions helped push global online holiday sales to record levels, especially on mobile.
The message is that shoppers already behave as if a smart associate should always be available – if not at the merchant’s storefront, then certainly through ChatGPT or Gemini. The question is whether your brand’s digital experience can keep up.
From 24/7 storefront to the 24/7 sales associate
Most retailers still rely on search bars, filters, and static content at exactly the moment shoppers are most time-pressed and emotionally invested in getting gifting right. Forrester’s report on The State of Conversational Commerce in U.S. Retail 2024 notes that many brands treat conversational experiences as narrow service tools instead of a guided selling layer across the journey.
Rezolve AI’s Brain Commerce changes that. It adds a conversational commerce layer that acts like a 24/7 sales associate sitting on top of your existing storefront, powered by the brainpowa LLM, a proprietary model engineered specifically for retail and digital commerce.
Instead of forcing shoppers to speak in product codes, Brain Commerce enables:
- Human-like, multi-turn conversations across web, mobile, and messaging
- Intent and sentiment understanding across languages and regions
- Real-time access to product, inventory, and policy data
- Consistent brand tone and empathy even at peak traffic
Rezolve’s Harnessing the Power of AI in E-commerce report and its article on the business case for agentic AI both underline a core point: generic, general-purpose models struggle with hallucinations, model drift, and off-brand responses. Rezolve’s brainpowa is trained on commerce-specific data with validation and guardrails designed to keep answers accurate, safe, and conversion-focused. This is a critical requirement when holiday journeys are short and expectations are high.
Conversational commerce now, agentic commerce next
Rezolve Ai powers today’s leading conversational commerce stack for merchants: the AI agent that can ask, “Who are you shopping for?” or “When does it need to arrive?” and then suggest a short list of great options where customers can then follow up with hyper personalized questions like whether the shirt will irritate their sensitive skin or what their partner should wear to match a given occasion.
For fashion, beauty, and lifestyle, the best 24/7 associate does more than talk. Rezolve’s work with digital avatars and outfit visualization. For example, letting shoppers see an infinite variation of holiday looks that resemble their style and preferences before checking out via Brain Checkout shows how conversational commerce and next-generation visualization can work together.
Forrester’s blog on agentic commerce and conversational commerce points to the next step: agentic commerce, where merchants prepare for a world where their customers may not necessarily be humans but AI agents acting on their behalf. In this context, agentic commerce is not just an upgrade—it is a defensive and strategic necessity. It ensures that merchants remain discoverable, differentiated, protected, and competitive as AI becomes the dominant entry point for search, discovery, and transaction. It prevents brand dilution, operational chaos, fraud exposure, and uncontrolled AI interactions, while enabling merchants to participate safely and profitably in the next era of commerce.
Rezolve’s perspective on this evolution is laid out in its agentic AI thought leadership: prepare for agentic commerce to increase sales, reduce cart abandonment, deflect returns and move from search-driven experiences to hyperpersonalized conversation-driven journeys, without sacrificing brand safety or experience quality.
Closing the loop with Brain Checkout and crypto-ready payments
A 24/7 associate layer only drives value if it can smoothly hand off to checkout. Brain Checkout completes the picture by turning those guided conversations into low-friction transactions:
- Conversational cart management: add, remove, and swap items in natural language
- Multimodal one-step checkout across web, app, email, and in-store experiences
- Flexible payment options, including crypto-ready wallets and stablecoins so shoppers can pay in digital assets while merchants receive local currency
Rezolve’s broader roadmap (included acquisitions like Subsquid and Smartpay) is designed to make those crypto wallets feel as seamless as traditional cards, but with lower fees and less friction, a direction already echoed by major payment players launching their own stablecoins.
That’s the difference between a 24/7 storefront and a 24/7 holiday sales associate. It’s a layer of conversational commerce, powered by retail-specific agentic AI, built to meet shoppers where they are and carry them all the way through to a confident purchase.
