Cart abandonment has long been the Achilles’ heel of e-commerce. Despite decades of innovation, more than 70% of online shopping carts are abandoned before a purchase is completed, representing a staggering $4 trillion in lost sales annually (Baymard Institute, 2024). As someone who has spent my career building technology to make commerce more efficient and engaging, I know firsthand how persistent—and costly—this problem is.
Why Traditional Solutions Fall Short
Retailers have tried everything: retargeting emails, one-click checkouts, and even pop-up discounts. Yet, I explained in a recent PYMNTS article, these tactics often address the symptoms, not the root causes. The real friction points are deeper: poor product discovery, lack of personalized support, and a checkout process that feels anything but seamless.
Enter Agentic AI: A New Era for E-Commerce
At Rezolve Ai, we believe the answer lies in agentic AI —autonomous, commerce-focused AI that can understand, advise, and act on behalf of both the retailer and the customer. Unlike generic chatbots or broad LLMs, agentic AI is purpose-built for the unique challenges of digital retail.
Our proprietary platform, powered by the brainpowa LLM, is trained on hundreds of billions of e-commerce data points. This allows our AI to:
- Understand complex customer needs in natural language, whether typed or spoken.
- Guide shoppers through multi-step journeys—from discovery to checkout—without losing context or momentum.
- Proactively address obstacles that typically lead to abandonment, such as confusion about product details, payment options, or delivery times.
Real Results: Turning Abandonment into Conversion
The impact is measurable. According to McKinsey, retailers who deploy advanced AI-driven personalization see sales increases of 10–15%. At Rezolve Ai, our clients are already reporting higher engagement, increased average order values, and—most importantly—significant reductions in cart abandonment.
For example, our Brain Commerce and Brain Checkout solutions enable one-tap, frictionless transactions, including support for crypto payments via Tether. Our Brain Assistant provides real-time, expert support, ensuring that customers never feel lost or unsupported during their shopping journey.
The Business Case Is Clear
The global market for Gen AI solutions is projected to reach $480–540 billion by 2028 (McKinsey Global Institute, 2023), with e-commerce and retail among the fastest-growing segments. Retailers who embrace agentic AI now will not only recover lost revenue but also build deeper, more loyal customer relationships.
Looking Forward
As we continue to innovate at Rezolve Ai our mission remains the same: to empower retailers with AI that doesn’t just automate, but truly understands and serves. The era of agentic AI is here—and it’s the key to finally solving e-commerce’s most persistent problem.
Sources:
Baymard Institute, Cart Abandonment Rate Statistics 2024
PYMNTS, Why AI-Driven Retail Could Finally Fix E-Commerce’s 70% Cart Abandonment Problem, 2025
McKinsey, The Value of Getting Personalization Right, 2022
McKinsey Global Institute, The Economic Potential of Generative AI, 2023
