The 24/7 In-Store Experience: Conversational Commerce as the Always-On Sales Associate
Technically, your website and mobile app have been 24/7 storefronts for years. The real gap today isn’t store hours, it’s the lack of a 24/7 sales associate who can understand intent, ask questions, and guide shoppers to the right choice in any time zone, language, or channel. That gap is getting wider every year. A recent Gartner marketing survey found that nearly…